APA   Click to copy
Lee, J. J., & Kim, H. (2026). Measuring the disruptiveness of conceptual papers in the field of marketing. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-026-00475-1

Chicago/Turabian   Click to copy
Lee, Jennifer J., and Hyunuk Kim. “Measuring the Disruptiveness of Conceptual Papers in the Field of Marketing.” Journal of Marketing Analytics (2026).

MLA   Click to copy
Lee, Jennifer J., and Hyunuk Kim. “Measuring the Disruptiveness of Conceptual Papers in the Field of Marketing.” Journal of Marketing Analytics, 2026, doi:10.1057/s41270-026-00475-1.

@article{jennifer2026a,
  title = {Measuring the disruptiveness of conceptual papers in the field of marketing},
  year = {2026},
  journal = {Journal of Marketing Analytics},
  doi = {10.1057/s41270-026-00475-1},
  author = {Lee, Jennifer J. and Kim, Hyunuk}
}