Digital Marketing


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With CEU students on the last day of the digital marketing class in 2024
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With CEU school of business faculty members in Madrid in 2024
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With CEU school of business faculty members in Madrid in 2019
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Addressing Ana’s question
This course is developed for a 5-day intensive session on digital marketing designed for freshmen at CEU San Pablo University in Madrid, Spain. This course is taught once every year.

Course Topics:
  • Marketing: What is marketing and why is it important?
  • Digital marketing: What are the concepts and techniques of digital marketing?
    • Search engine marketing: How to make our brand “pop” when customers search for products online. 
    • Email marketing: How to create well-delivering email messages to current and prospective customers.
    • Social media marketing: How to make the best use of earned media.